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Founded
in 1986, Dongguan Wanfeng Vegetable Co., Ltd mainly deals
with purchasing vegetables & fruits and exporting to Hong Kong.
Benefiting from our Party’s preferable policies and the opening policy,
we have developed into an integral high-grade and large-scale vegetable
company only in short seventeen years. Today’s Wanfeng possesses a
huge turnover, wide radialization and a vegetable production base.

With
130 employees and 4 transporting vehicles, there is a farm-product
circulating department, an unpolluted vegetable production base with
400 mu and a fruit farm with 400mu under Wanfeng Company. Besides,
we have 6 shops with an area of 400 sqm in Shijie Vegetable Wholesale
Market. In 2002, Wangfeng exported 2.05 tons of vegetables and 200
tons of fruits and achieved the annual sales of RMB 60,190 thousand
Yuan. Mr. Wang Zhiming, the juridical person of Wanfeng, is director
of Shijie Vegetable Association and member of Shijie Chamber of Commerce.
During
the past seventeen years of development, we have always being emphasized
in circulation and integral operations. Besides, we adopt the industrialization
mode of “Company+Farmer+Base”.
Ⅰ.
We introduce the modern management and joint stock system that keep
our company developing. At the very beginning, we adopted family operation
method, while, after seventeen years of development, when we have
a huge operation and a certain amount of asset accumulation, we hold
meetings timely to discuss the further development plan, which is
to adopt stock operation system based on clear property. As a result,
we officially organized Dongguan Wanfeng Vegetable Co., Ltd early
this year. At the same time, we established a complete management
institutions and financial system for the three farms, which enables
Wanfeng to develop in a sustainable, steady and healthy way.
Ⅱ.
We realize that we should supply the fresh and high quality vegetables
to Hong Kong market. Thus, aside from the local vegetables, we expand
our operations to over all the country. Up till now, we export over
40 varieties of vegetables purchased from Zhanjiang, Guangxi, Shandong,
etc to Hong Kong, which greatly meets the market demand. At the same
time, we alter our circulating operation method and replace the former
one with the integral operation method with combination of production,
supply and selling. Setting up the wholesale markets in Hong Kong
enables our operation to be flourishing.
Ⅲ. Persisting
in integral operations, we promote the agricultural industrialization
on the basis of “Company+Farmer+Base”. Apart from vegetables, we also
operate 400 mu of fruit farm in Gaozhou, planting litchi, longan and
other 800 fruit varieties. In recent years, we have signed 1,000 mu
of vegetable planting and purchasing contracts with many places including
Hainan and Zhanjiang, etc. The main varieties included in the contracts
are red eggplants and lettuces, etc. The more import is that such
contracts can bring along 321 farmers with increased income of 1,500
Yuan for each household. For this year, with more than 400 thousand
Yuan of investment and 80 new employees, we have contracted with 400
mu of the unpolluted vegetable production base in Liangjia Village
of Shijie County. We are always persisting in the industrialization
operation of “Company+Farmer+Base”. At present, demand exceeds supply
in this base, which makes the local supermarkets to compete to purchase.
Now we are applying for the “Wangfeng” unpolluted vegetable trademark
and planning to spread our products to the entire city. |
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